$2,500
Protected monthly revenue
Business framework
Business Growth Model
A practical structure for expanding workshops, high-ticket programs, and recurring membership revenue.
Purpose
Protect Jerome’s existing business while aligning both partners around measurable growth.
50 / 50
Paid workshop split
$6,250
Modeled high-ticket sale
$47–147
Membership price range
Value ladder
Offer suite
Each offer creates a clear next step while increasing customer value over time.
01
Entry
Blueprint / Ebook
Free
- Capture qualified leads
- Build trust and authority
- Grow the email audience
02
Entry
Free + Shipping Book
Free · $7.99 S&H
- Create a committed buyer
- Offer a one-click audiobook
- Present the workshop next
03
Core
Paid Workshop
$47 or $97 · 2–3 hours
- Deliver immediate value
- Present the premium offer
- Convert members into Skool
04
Premium
High-Ticket Program
$5,000–$7,500
- Deep implementation
- High client value
- Average model: $6,250
05
Recurring
Skool Membership
$47 / $97 / $147 monthly
- Ongoing community
- Courses and resources
- Compounding recurring revenue
Role ownership
How the partnership operates
Jerome owns the expertise and customer experience. Zach builds, distributes, measures, and improves the systems around it.
J
Jerome
Expertise & delivery- CurriculumExpert knowledge and intellectual property
- CommunityLeadership, engagement, and customer trust
- PresentationsWorkshops, training, and coaching delivery
- Customer outcomesFeedback, case studies, and transformation
- Fast iterationRapid refinement of offers and teaching
Z
Zach
Growth infrastructure- TechnologyBackend, funnels, payments, and email systems
- MeasurementKPI dashboards and performance tracking
- AI automationOperational workflows and content systems
- DistributionShort-form content, podcast outreach, and PR
- Presentation systemsDirect-response slides built with internal AI
Interactive model
Full-funnel growth calculator
Model the path from paid acquisition through front-end cash flow, high-ticket sales, and recurring membership value.
01 · Acquisition
Build the audience entering the ecosystem
Monthly ad spend
$10,000
$0$50k
Blueprint path
50% to Book
Path A
Free Blueprint / Ebook
Monthly leads0
Workshop buyers0
Ad → Lead capture → Email nurture → Workshop
Path B
Free + $7.99 Shipping Book
Book orders0
Audiobooks0
Workshop buyers0
Book → Audiobook OCU → Workshop OTO → Email
03 · Full funnel outcome
6 months · 1 workshop/month
Self-liquidating acquisition
Front-end cash flow covers advertising and direct acquisition costs.
Total funnel revenue
$0 All modeled front-end and back-end revenueModeled contribution profit
$0 Revenue minus ads and modeled direct costsAdded Skool MRR
$0 0 active new members
Monthly registrations
0
→
Monthly attendees
0
→
High ticket0
New Skool0
Email nurture0
Ad-spend tolerance
Maximum spend at the current modeled customer volumeFront-end break-even spend$0
Full-funnel break-even spend$0
Cost / paid workshop registration$0
Ad spend / paid high-ticket client$0
Ad spend / paid new Skool member$0
Added Skool MRR
New cohorts added monthly, adjusted for churnContribution profit equals modeled revenue less advertising, book costs, workshop costs, payment processing, and the selected high-ticket and Skool cost rates. It excludes taxes and fixed overhead not entered above. New Skool cohorts join and pay in the workshop month; payments are not prorated. Active membership after churn is an expected-value estimate. Paid downstream value is allocated by paid registration share, and workshop delivery cost is allocated using the same share.
Customer journey
Growth engine
Workshop attendees continue through the ecosystem whether they buy immediately or convert later.
Path AFree Blueprint / Ebook
Traffic
→Lead capture
→Email nurture
→Workshop
Path BFree + $7.99 Shipping Book
Book checkout
→Audiobook OCU
→Workshop OTO
→Email nurture
Both paths build the audience and feed the workshop
$5,000–$7,500 transformation offer
Community, content, and monthly revenue
Future workshops, launches, and offers
Compounding value
The workshop is the acquisition engine.
Each event produces immediate revenue, premium clients, recurring members, and a larger audience for the next launch.
Traffic
Workshop
Offers
Community
Content
Audience
Highercustomer value
Alignment
Partnership benefits
The structure protects the existing business and rewards measurable, profitable growth.
J
Jerome
Business owner- Retains the protected revenue baseline
- Maintains the majority share of recurring revenue
- Participates immediately in workshop revenue
- Builds a more valuable recurring business
- Benefits from a larger audience and stronger LTV
Z
Zach
Growth partner- Participates immediately in workshops and events
- Earns recurring share only after creating growth
- Is rewarded for revenue, retention, and profitability
- Has incentive to expand the full customer journey
- Benefits as the ecosystem compounds over time